ATLANTA - August 4, 2022 - Caffeinated runners and walkers
rejoice! Atlanta Track Club today announced Summit Coffee as the presenting
sponsor of the Club's Grand Prix Series. The partnership kicks off immediately
with this Saturday's Decatur DeKalb 4 Miler presented by Audi Atlanta. Summit
will be on site, serving complimentary coffee to the nearly 2,000 participants
and volunteers.
"We're grateful for
this opportunity to partner with Atlanta Track Club," said Brian Helfrich,
runner and CEO of Summit Coffee. "Entering the Atlanta market, we quickly
assessed that the Club was the optimal partner to connect with the greater
Atlanta area, and future Summit Coffee customers. We're a brand built by
runners, supported by runners for 20+ years, and we cannot wait to meet more
runners in our newest market."
Founded near the
running trails in Davidson, North Carolina, Summit has long partnered with
athletes and brands in the outdoor sports industry. It currently sponsors
ultramarathon runners Courtney Dauwalter and Ryan Montgomery as well as
mountaineer Phil Henderson. Summit is also the official coffee partner of
Vacation Races.
"Atlanta Track Club
has a lot in common with our new partners at Summit," said Rich Kenah, CEO of
Atlanta Track Club. "Besides an appreciation for a good cup of coffee, we share
a vision for more sustainable, environmentally-friendly events and most
importantly, we both believe in the power of running and walking to change
lives for the better."
After the Decatur
DeKalb 4 Miler presented Audi Atlanta, Summit Coffee will be at the Singleton
20K Relay and Grand Prix Series Finale on December 3.