October 19, 2021 - ATLANTA -- An Atlanta-based fitness technology
company is partnering with two of Atlanta's iconic running traditions. Atlanta
Track Club announced Wahoo Fitness as the official wearable partner of the
Invesco QQQ Thanksgiving Day Half Marathon events and Publix Atlanta Marathon
weekend. Wahoo will also be the year-round partner for the Club's In-Training
programs, masters and elite Olympic Development teams, providing cutting edge
wearable technology, data and support to runners and walkers throughout the
runner life cycle.
"Like Atlanta Track Club, Wahoo Fitness is proudly based right
here in Running City USA," said Rich Kenah, Atlanta Track Club's Executive
Director. "We are proud to partner with a local brand that is committed to
working with athletes ranging for those training for their first 5K to
professional runners who will represent this community on the world stage."
Founded in 2009 by Chip Hawkins, a member of Atlanta Track Club's
Masters Team, Wahoo provides walkers, runners and cyclists with a better way to
track, measure and share their training data. The company's innovative line of
products includes GPS
sport watches, smart bike trainers and heart rate monitors.
"Atlanta Track Club's races and running with the Master's team
members has been a huge part of what makes Atlanta special to me, said
Hawkins. "I'm excited and humbled that the company I started now gets the
opportunity to partner directly with the Club."
Leading up to the Invesco QQQ Thanksgiving Day Half Marathon
events, runners and walkers will have opportunities to learn about and win
Wahoo products. The brand will also be onsite at race number pickup. Wahoo will
also play a major role in the leadup to Publix Atlanta Marathon Weekend
including having a presence at the Expo. Additionally, as Atlanta Track Club's
Elite athletes compete across the country and around the world, each one will
have a Wahoo Element Rival GPS Sportwatch on their wrists.
The Invesco QQQ
Thanksgiving Day Half Marathon events take place on Thursday, November 25 at
Center Parc Stadium in Atlanta. The Publix Atlanta Marathon Weekend is
scheduled for February 26-27, 2022 at Centennial Olympic Park. Registration for
both events is currently available.